Hunny Beauty was a passion project started by me and my sister. I was the sole designer for this company. I created all design assets, including branding, packaging, emails, website, social media campaigns, and print assets.
Although Hunny Beauty closed down in early 2022, my sister and I learned a lot during this process. I communicated with manufacturers, helped create die-lines, and even strategized marketing campaigns.
Let's Talk Identity
For Hunny Beauty, we wanted a brand that represented who we are and our values. We really leaned into gen-z vibes to target a certain audience, but also to be reminiscent of us, the founders. Our goal was to stand out and move away from the super professional look of the current time. Hopping on trends both in the design world and the beauty community was a challenge, but we were sure to use it to our advantage whenever we could. We had a lot of fun experimenting and creating a brand that we loved and were proud to put or name on.
